The real decision is not whether to bet on Roblox. It is whether to spend a week finding out if you should. We build a real, mobile-ready game on your IP, on Roblox, in about a week, so you can hand leadership something they can actually play instead of another slide deck.
651 assets ported to Roblox same-day, zero failures#1 UEFN game on FortniteOfficial MrBeast map, FortniteStar Wars activation for Disney and Lucasfilm, UEFNSony first-party + Amazon GamesVerse educator, 1M+ students
Our founders have personally shipped a number-one-ranked Fortnite game, the official MrBeast Fortnite map, and a Star Wars activation built to Disney and Lucasfilm's legal and brand standards. That is the bar Spark was built to carry to Roblox. And it is not a private claim: the same pipeline runs our own shipped Roblox titles, and other Roblox developers pay to build with it themselves through PlayKit.
Why now
The brief is always the same. The path is what stops everyone.
Leadership wants the franchise on Roblox. You know you should move. The problem is that a real build runs $400,000 to $1,000,000 and takes six months, and walking into that meeting with a deck and a concept is a career bet you cannot afford to lose.
So nothing ships, the conversation loops, and the audience your franchise needs keeps compounding on a platform your brand is not on. Meanwhile Roblox itself has opened the door: its Incubator and Jumpstart programs, announced in March 2026, put Roblox's own experts and user acquisition support behind teams that show up with a strong working build. A working game gets you into that conversation. A deck does not. The longer you wait, the more expensive it gets to catch up.
Your franchise is already their context. It is just not yours yet.
18-34, up 50% YoY
fastest-growing cohort, spends 40 to 50% more than under-18
Real, growing, and not yet saturated. That is the window.
$1.5B
paid to creators via DevEx in 2025, rates up 42% for 18+ content (June 2026)
Roblox is putting real money behind experiences built for an audience like yours, not just kids' games.
For studiosRoblox is backing outside teams right now. The Incubator program takes up to 40 experienced teams per cohort and Jumpstart applications are open on a rolling basis. Both are built around teams that arrive with a strong working build, and both come with Roblox experts and user acquisition support. A slide deck is not a submission. A Playable Proof is.
The IP licensing platform is live. Netflix, Lionsgate, Sega, Bandai Namco, and Kodansha are already licensing IP onto Roblox with legal frameworks in place. The question is not whether your franchise can be here. It is who moves first.
Roblox is rebuilding the visual ceiling. Roblox has announced photorealistic rendering at multiplayer scale (Roblox Reality, expected late 2026 or early 2027, with its June 2026 Morpheus AI acquisition behind it). Assets structured correctly today are first in line when the ceiling lifts. Build correctly today, and your assets are already structured for that upgrade instead of needing a second rebuild when it lands.
How to work with us
Two paths in. Both start with a 20-minute call.
If you hold IP or run a brand, start with the Playable Proof and see your franchise running on Roblox before you commit to a full build. If you are a studio or builder team, the 7 Day Game gets something real into Roblox Studio in a week.
For IP holders and brands
The wedge
Playable Proof
Your IP, playable and mobile-ready on Roblox in about a week. Not a mockup. The actual game, running. In hand:
A private play link your leadership opens on a phone
A screen-recorded walkthrough you can forward today
Fixed scope, and you own everything we deliver
Scoped on a 20-minute call.
The build
Activation
Your full Roblox activation, built in weeks, not the quarter a traditional studio needs. You get a finished, live experience built on your IP, and you own everything we deliver. If you have run a Playable Proof first, this is the natural next step from it.
Scoped on a 20-minute call.
The relationship
Live Ops
A Roblox game is not set-and-forget. We run live operations, updates, events, and retention, on retainer or revenue share, so the game keeps compounding without your team learning a new platform.
Scoped on a 20-minute call.
For studios and builder teams
Your artists know what to make. We fix what's slowing them down.
Manual QA eats a day every sprint. Porting an asset library into Roblox-native format eats a week. Broken imports, twisted rigs, and texture failures get caught after they ship, not before. We build the tooling that catches this before your players do, running on Roblox's own AI stack, on your machine, inside your pipeline.
The reliability sprint
AI QA / Reliability
We build your team a QA pass that catches what manual testing misses: broken joins, mobile performance regressions, script errors, the failures that tank a rating before you see them. You get a report your team can act on the same day.
Scoped on a 20-minute call.
The unblock
Studio Tooling
Your artists already know what they want to make. We build the plugin or AI-native tool that turns a multi-day task into an afternoon: asset porting, variant generation, bulk validation. We build the machine, your team keeps the art.
Scoped on a 20-minute call.
The signal
7 Day Roblox Game
A real, playable build of your idea in about a week. Something your team can load on a phone and walk through, before you spend on a full production run.
Scoped on a 20-minute call.
No call needed
The AI QA Report
The smallest first step we sell: a full AI-driven pass on your live Roblox game, the failures ranked by what's actually costing you players. Fixed $249, paid up front, 48-hour turnaround. If it finds nothing worth fixing, you learned that for $249 too.
Book a 20-minute callScoped live on the call. No retainer, no commitment before we talk.
The work
We show the output. You judge it yourself.
Two artifacts straight out of our own production pipeline: a concept-to-3D reference sheet, and the key art from a title we built and published. Agencies send decks. We would rather you look at the work.
Concept to game-ready 3D.
The concept reference next to the finished in-engine asset. You approve every piece before it is built, so nothing ships on a generator's guess.
Shipped, not a mockup.
Temple Warden, published on Roblox and built on the same pipeline we would point at your franchise.
Top of the UEFN charts.
In his prior career, Mark was part of the team that shipped a number-one-ranked UEFN game on Fortnite.
Licensed IP, handled right.
Our founders have personally shipped a major film-IP activation in UEFN, to real brand and legal standards.
Held to a creator's bar.
Mark personally worked on the official map for one of YouTube's largest creators, built to that standard and shipped.
We spend twenty minutes on your IP, your audience goal, and what success looks like internally. You leave with a clear picture of what a Proof would include, the timeline, and the scope. Real questions, real answers, no deck from us.
2
Scope and lock
We agree on the scope of your Playable Proof: one or two core mechanics, your IP's world and identity, mobile-ready from day one. Fixed scope, fixed timeline. You know exactly what you are getting before anything starts.
3
We build it
We build it on Roblox, running on Roblox's own AI production stack with a human review and QA pass on every asset, held to the same standard our founders used shipping licensed work for Disney and Lucasfilm. Your team does not need to be in the technical build, though we loop you in at natural checkpoints. Most Proofs are done in about a week.
4
You receive it
A private Roblox play link, a screen-recorded walkthrough of the full experience, and the deliverable assets. Forward it to your team or your leadership today. If you want to continue to Activation, or if the Proof positions you for Roblox's Incubator or Jumpstart programs, we scope that next.
What makes the week possible
Why a week is actually enough time.
A week sounds fast for a reason. Most of a Roblox build used to be hand-built mesh work and manual setup, the part that eats months. We run on Roblox's own AI production stack (the same mesh generation and build tooling Roblox just shipped to its own top creators, already used by 44% of its top 1,000) so that part takes hours, not weeks. What does not get automated is judgment: every asset is reviewed by a human before it reaches your IP. The speed comes from the stack. The quality comes from the people reviewing it.
Cube 3D4D GenerationStudio MCPAgentic Studio
Your catalog. Roblox-correct. In days.
Your real assets on Roblox. Not approximations.
The fastest way to make a Proof feel like your franchise is to start from your actual production files, not generic stand-ins. Spark Port takes your characters, props, and environments and rebuilds them Roblox-native and mobile-ready, with the visual identity intact. Every conversion handles what Roblox's own importer will not: DirectX to OpenGL normals, Unreal and Unity packed map extraction, resolution downscaling, real-world scale to Roblox studs, multi-material splitting, and broken texture-path repair. In plain terms: your real materials and textures show up on Roblox looking like your franchise, instead of broken or approximated. Every batch is visually QA'd before it ships. What leadership plays is unmistakably yours.
Your source asset
4K PBR120k trisORM packedDirectX normals
FromPS5XboxPCNintendo
→
⚡ Spark Port
→
Roblox-native
1024 mapsLOD'dMeshPartsSurfaceAppearance PBR
Ships toRobloxiOSAndroid
651 production assets. Zero failures. Delivered the same day.
A commercial dungeon environment pack, 651 individual pieces (modular walls, floors, props, barrels, cages, gold, weapon racks, foliage) processed from a raw vendor zip to a browsable, category-organized, in-engine library in well under an hour. Full PBR on every asset. Stone shows brick relief, gold reads as metal. Scale-validated, and multi-material props split correctly. That is the pipeline that runs on your catalog.
For studios
Applying to Roblox's Incubator or Jumpstart program? Roblox backs teams that arrive with a strong, working build: Incubator cohorts take up to 40 experienced teams, and Jumpstart applications are open on a rolling basis. A slide deck is not a submission. The Playable Proof is built to meet that bar, seven days from call to something you can load on a phone. We will tell you on the call whether the Proof positions you for it.
Your files, not a generator's approximation.
We start from your real production assets. A generator builds a new guess at what your prop looks like. We convert the actual one, PBR and all, and you approve every asset before anything goes up.
Mobile from the first frame.
About 80% of Roblox plays are on a phone. Every ported asset is resolution-scaled to Roblox's caps, texture-deduped, and PBR-mapped to run cleanly on mobile, not just hold up on a desktop demo.
Clean chain of custody.
You authorize every upload, and you own every asset and asset ID we deliver. Handled to the brand and legal standard a licensed activation requires. Our founder has personally shipped licensed work for Disney and Lucasfilm, so we know that bar.
The same pipeline handles characters. External rigs and Mixamo animations convert to native Roblox R15, retargeted against the avatar's actual rest skeleton, so the twisted-arm and broken-knee failures the standard importer produces are caught and corrected before delivery, verified by playback.
Roblox caps textures at 1024, so your 4K source downsamples cleanly and the identity holds at mobile display density. Very high-poly hero assets may need a decimation pass (on our roadmap). Where we excel today is the kit, prop, and environment volume that makes up most of a catalog. This is a faithful port, not a console remaster, which for this audience on this platform is exactly the right target.
Security and IP protection
Your unreleased IP, protected at every step.
You are handing a partner your franchise, sometimes before it is public. We treat it that way. Here is exactly how your assets are protected, from the first transfer to final delivery.
NDA before anything moves
We sign your NDA, MSA, or DPA before a single asset changes hands. Your legal team sets the terms, and we work to them.
Encrypted in transit and at rest
Assets move over encrypted transfer, never email, and live on full-disk-encrypted, access-controlled machines behind multi-factor authentication.
Isolated, then deleted
Your IP is handled in a per-project workspace, separated from every other client, and deleted on delivery or kept only as long as your retention policy requires.
Never used to train AI
Your assets are used only to build your activation. They are never added to a model training set, never reused for another client, and never resold.
You own it all, including the asset IDs
Clean chain of custody. You authorize every upload, you hold the rights, and you own every asset and asset ID we deliver.
We pass your security review
Send your vendor assessment or security questionnaire and we complete it. Mark personally shipped licensed work for Disney and Lucasfilm, to the brand, legal, and security standards those companies require. That bar is familiar ground.
Have a security questionnaire or a DPA ready? Send it with your first message and we will turn it around before we touch a single asset.
Who you work with
You work with the builders, not a sales team.
Two people with decades of shipped games between them. When you book a call, you talk to a principal. When the Proof is built, the same people are in the build.
Mark Price
CTO and co-founder
The principal who builds, not a salesperson. In his prior career, Mark reached the top of the global UEFN charts and shipped licensed activations for Disney and Lucasfilm and creator partners including MrBeast, by showing work that was hard to argue with. He built Spark, the AI-native pipeline that lets PlayUGC ship in days what used to take a studio a quarter, on top of Roblox's own AI infrastructure. When you book a call, you are talking to the person who built the engine.
Jay Beard
Creative Director
Thirty years directing art and creative on games people grew up on. Jay ran a Sony first-party studio in the PlayStation era and was Studio Art Director at Amazon Game Studios, where he built and led the art team on visually stylized titles. He sets the visual bar at PlayUGC, so what ships looks like your brand, not a knockoff of it.
Founders' track record
The brands our founders have worked with.
Mark and Jay have decades of shipped work between them across games, activations, and licensed IP. These are the brands they worked with before PlayUGC.
These names represent our founders' personal career histories from before PlayUGC. They do not imply that these companies endorse, sponsor, or have a commercial relationship with PlayUGC.
Before the call
The questions we usually hear.
Before founding PlayUGC, Mark spent his career building at the top of competitive gaming platforms. As a Fortnite and UEFN developer, he was part of the team that shipped SUPER RED VS BLUE (a number-one-ranked UEFN game), the official MrBeast map, and Star Wars: Galactic Siege for Disney and Lucasfilm. Before that, he built and exited Devslopes at $6M ARR, and he was among the first public educators of Verse (Epic's UEFN scripting language), with over a million students. PlayUGC is the studio he founded next, with a proprietary engine (Spark) built on Roblox's own AI infrastructure and its own Roblox titles. First client Proofs are shipping under NDA, and while those case studies stay private for now, you do not have to take our word for the pipeline. Dungeon Overlord is a Roblox game we built and shipped ourselves with this exact stack, idea to live in about two weeks. Our QA engine, the same one behind the $249 AI QA Report, is live and catching real issues on a real game right now. Both are ours, not a client's, which is exactly why we can show you the whole thing.
That team probably does not build on Roblox. Most internal game teams are built for console, mobile, or PC pipelines, and Roblox is a different platform, demographic, and live-ops model. The Playable Proof does not replace your team. It hands them a tested, playable starting point and the data to back the decision to continue.
That concern is fair, and it is exactly why we do not describe the quality, we show it. On the call we will walk you through a build live. Spark is built on Roblox's own AI stack (Cube 3D, 4D Generation, Studio MCP), with a human QA and review layer on top. Roblox reports that 44% of its top 1,000 creators already build with AI tools like these. The output is judged on results, not on how it was made. If it does not meet your bar, we are the wrong studio.
The Playable Proof is not a full build. The full build runs into the hundreds of thousands at a traditional studio. The Proof is a fixed, scoped deliverable designed to be the low-risk first step: your IP, playable on Roblox, in about a week, for a fraction of that. It gives you something real to show leadership and tells you whether the full build is worth funding before you ask for the budget. It can also be the working build that gets you into Roblox's own Incubator and Jumpstart programs, where Roblox puts its experts and user acquisition support behind you, which changes the funding math.
Fair position. Here is what usually happens: the competitor who does not wait submits a working build to Roblox's Incubator program in the meantime, Roblox puts its experts and user acquisition support behind them, and leadership asks why you did not move. The Proof exists so you have something concrete before that question comes. It is the cheapest way to walk into that meeting looking proactive instead of reactive. When the timing is right, we will pick it up.
Yes, and we can say that with confidence because the Proof is a fixed, narrow scope agreed before anything starts. We do not take on a Proof we cannot deliver in the window we commit to. Spark is the reason: the build time that used to make fast delivery impossible is no longer the constraint. On the call we will tell you exactly what we have shipped, in what time, and for whom.
It matters, and it works differently than you would expect. Roblox ranks discovery per player, not by total volume, so a smaller experience with genuinely engaged players is not buried under bigger studios. The signals it tracks are retention, how fast players bounce in the first few minutes, and how long they stay. We wire analytics into every build from day one, so you see those numbers within days of launch, not months, and you make the next call from real player behavior instead of a guess. Dungeon Overlord, a game we built and shipped ourselves, is the proof: we found the exact moment players were churning inside the first week live.
Both, and the Playable Proof does not force you to choose yet. Roblox pays creators directly, so a presence there can be a real revenue line on its own. For most franchises we talk to, it is a reach and relevance play first: the audience least likely to have touched your IP is already spending hours a day there. The Proof gives you a working answer to both questions on the same build. Decide which matters more to your company once you can see real players in it, not before.
Bring them the argument in one paragraph. A traditional Roblox entry is a $400,000 to $1,000,000 bet that takes six months, and nobody wants to sign that on a slide deck. A Playable Proof is a fixed-scope build, done in about a week, that turns the question from "should we commit the budget" into "here is the game on a phone, should we continue." If it lands, you walk in with real evidence for the full-build decision and a working submission for Roblox's own Incubator and Jumpstart programs, which put Roblox's experts and user acquisition support behind strong builds. If it does not land, it cost a fraction of the internal path and you own everything we made anyway. And doing nothing is also a decision: Netflix, Lionsgate, and Sega are already licensing IP onto the platform. The downside is capped. The upside compounds.
Book a 20-minute callTwenty minutes with a principal. We scope the Proof and you decide from there.
Not hiring a studio?
You can also just use the tools we build with.
Everything above is us building for you. If you would rather build it yourself, the same production system is available two other ways: as a toolkit your own AI assistant installs and runs, and as a community where we teach the whole workflow in the open.
Build it yourself
PlayKit
23 pre-built, gate-proven Roblox systems your AI assistant installs directly into your project from Claude Code, Codex, or Cursor. Save systems, economies, mobile UI, asset generators, QA bots that actually play your game. You ask in plain words, it builds it and prints the proof that it works.
create.playugc.com
Learn the workflow
The community
PlayUGC: AI Roblox Builders. Free lessons on building Roblox games with AI, the current algorithm playbook, and build questions answered. It is where most people meet us, and it is free to join.
skool.com/playugc
Why we can do this
Same rails, both ways
The kits in PlayKit are the ones our own team ships client work on. Nothing is a training-wheels version. That is also why the builds above move in weeks: the production system already exists, and it gets sharper every time either side uses it.
One system, three doors.
See PlayKitFounding access is open. Free lessons in the community either way.
See what a Playable Proof of your franchise looks like.
Twenty minutes. Bring your IP and your questions. We scope the Proof live on the call, you leave knowing exactly what you would get and what it costs, and you decide from there. Roblox's Incubator and Jumpstart programs are taking applications now. The window is real and it is open.
Book a 20-minute callNo commitment, no retainer. If the Proof does not meet your standard, you keep every asset and owe nothing further. The risk sits with us.
PlayUGC. AI-native Roblox activations for IP holders, brands, and studios. mark@warforge.tech
